Consumer Insight Analyst / Market Insight Researcher

Join Bobbitech Enterprises as a Consumer Insight Analyst / Market Insight Researcher and play a pivotal role in shaping data-driven strategies for our dynamic marketing initiatives. Based in the vibrant hub of Canggu, Bali, you will dive deep into consumer behaviors and market trends to help us craft compelling campaigns that resonate with our target audience.

At Bobbitech Enterprises, we are a fast-growing tech company specializing in innovative digital solutions. Our mission is to empower businesses with cutting-edge technology, and we are looking for a talented Consumer Insight Analyst to join our team and help us achieve this vision.

In this role, you will be responsible for conducting market research, analyzing consumer data, and providing actionable insights to our marketing team. You will work closely with cross-functional teams to develop and implement data-driven marketing strategies that drive business growth.

📋 Tanggung Jawab Pekerjaan

• Conduct market research and consumer insight analysis to identify trends and opportunities.
• Analyze consumer data using tools like Google Analytics, Tableau, and Excel.
• Develop and implement data-driven marketing strategies to enhance customer engagement.
• Create reports and presentations to communicate insights to stakeholders.
• Collaborate with marketing, sales, and product teams to align strategies with business goals.
• Stay updated with industry trends and emerging technologies.
• Manage and maintain consumer insight databases.
• Provide regular updates and recommendations to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3 years of experience in market research or consumer insight analysis.
• Proficient in data analysis tools such as Google Analytics, Tableau, and Excel.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and in a team environment.
• Certification in market research or consumer insight analysis is a plus.
• Fluency in English and Bahasa Indonesia.

🛠️ Keahlian

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